Cancer is a scary thing. Confusion about a life-threatening prognosis, overwhelming medical jargon, clinical trials and even maintaining good nutrition — a cancer survivor has a lot to deal with. That's where PearlPoint Cancer Support comes in: they exist to make those who are walking through a journey with cancer a bit more comfortable and confident.
Our main approach with Pearlpoint's site was simple: take something clinical and cold and make it warm and inviting. We utilized the Pearlpoint team's depth of content and unique knowledge to equip a user with resources, inspiration, and hope.
The site is built on a responsive methodology, ensuring that no matter who a user is—or what device they're using—they get a beautiful, tailored experience. Furthermore, the organization's beautiful new branding provided a rich color palette augmented by photos and stories from real survivors. Pearlpoint reminds a cancer patient that they are not alone.
The impact by the Pearlpoint team goes even further: our teams recently completed the initial build of their portal experience, My Pearlpoint. My Pearlpoint provides a cancer patient with custom, individualized resources to help improve their well-being.